Marketing Consulting Edmonton

The problem is almost never the thing you think it is

Owners usually come to us saying they need more leads. Maybe one time in four that is actually true.

The rest of the time the leads are already arriving and something downstream is eating them. The enquiry form goes to an inbox that gets checked on Fridays. The quote goes out and nobody follows up after it. The offer is priced in a way that makes every conversation a negotiation. The website says the same four words as every competitor in the city, so the only thing left to compete on is price.

Pouring money into ads on top of any of that is the most expensive way to discover you had a conversion problem.

The 365 Growth Audit

Every engagement starts with the same five-part diagnostic, because you cannot fix an order of operations you have not mapped. We go through them in this sequence deliberately: each one is cheaper to fix than the one before it and fixing it makes the next one work better.

Offer. What are you actually selling, to whom, at what price, and why would somebody pick it over the alternative? A weak offer cannot be rescued by good marketing. A strong one barely needs any.
Message. How you describe what you do, in your words versus your customers' words. This is where most businesses lose people, and it costs nothing but honesty to fix.
Traffic. Where people actually come from. Not where you think, where the data says. Usually there is one source doing most of the work and three that are pure habit.
Conversion. What happens between arriving and buying. The website, the forms, the quote, the call. This is where the leaks almost always are.
Retention and referral. What happens after they buy. Reactivation, reviews, repeat purchase, referrals. The cheapest growth available, and the most neglected.

You get the findings written down in plain language, ranked by impact against effort, with a recommended sequence. Not a 60-slide deck. A short document you could hand to a new hire.

What we look at, specifically

Your last twelve months of lead sources and what each one actually cost you
Your website analytics: traffic, bounce, the pages people leave from, mobile versus desktop behaviour
Your enquiry-to-quote and quote-to-sale conversion rates, if you track them, and how to start if you do not
Your pricing and how it compares in your market
Your follow up: what happens in the first hour, the first day and the first month after somebody enquires
Your Google Business Profile, reviews and local search presence
Your tool stack and what you are paying for twice
Your competitors, honestly, including the ones you do not like to think about

Three ways to work together

The audit

A fixed-fee, one-off diagnostic. We run the five-part audit, deliver the written findings and the recommended sequence, and walk you through it on a call. You take it and run it yourself. Good if you have a capable team and just need to know where to point them.

The sprint

Audit plus execution on the highest-impact fixes. Typically four to twelve weeks. This is where we rewrite the offer, fix the messaging, rebuild the pages that are leaking, and get the follow up actually running. Good if you know something is broken and you want it fixed rather than documented.

The retainer

Ongoing monthly strategy and execution. A standing call, an agreed set of priorities each month, and our team doing the building. Good if marketing is a permanent function of your business and you do not want to hire for it in-house yet.

What we will not do

We will not tell you that you need to be on every platform. We will not sell you a channel because it is the one we happen to be good at. We will not produce a strategy document that requires a team you do not have and a budget you have not got.

And we will not agree with you to keep the engagement pleasant. If your offer is the problem, you are going to hear that, ideally on the first call before you have spent money finding out the slow way.

Who this works for

Established businesses doing real revenue who have hit a ceiling. Owners who are the bottleneck and know it. Teams running four marketing activities badly who would do better running one properly. Service businesses, trades, clinics, professional practices, coaches and consultants around Edmonton and across Canada.

It does not work for pre-revenue startups looking for a growth hack, or for anybody who wants a guaranteed number attached to a strategy nobody has tested yet.

Common questions

What does a marketing consultant actually do?

A good one diagnoses before prescribing. We look at where your leads come from, what happens to them after they arrive, what you charge, how you describe what you do, and which parts of that chain are losing people. Then we tell you what to change and in what order.

A bad one shows up with a template strategy, recommends the same channel mix they recommend to everybody, and leaves you with a deck. The test is whether the recommendations could have been written before they met you.

How is this different from hiring an agency to run my ads?

An ads agency optimises the channel they sell. If your real problem is that your offer is priced wrong or your follow up dies after one email, more ad spend just buys you more expensive leaks.

Consulting starts a level above the channel. Sometimes the answer is ads. Often the answer is that you already have enough leads and you are losing them between enquiry and sale.

What does marketing consulting cost?

It is quoted per engagement, because a one-off audit and a six-month build-out are very different jobs. Audits are a fixed fee. Ongoing work is monthly.

Email us what is going on and roughly what you are working with and we will tell you which format makes sense and what it costs. If we think you do not need us yet, we will say that too.

Do you execute the plan or just write it?

Both, and that is the point of working with us rather than a pure strategy consultant. We can write the plan and then build the website, the funnel and the automation that the plan calls for.

Plenty of clients take the plan and run it in-house. That is a completely legitimate outcome and we write the plan so it is possible.

How long before I see results?

Depends entirely on which lever is broken. Fixing a follow up sequence or an offer can move numbers in weeks because the traffic already exists. Building organic search presence from nothing takes six to twelve months.

We will tell you which of those you are looking at on the first call. Anybody promising fast results in every category is guessing or lying.

Do I need to be in Edmonton to work with you?

No. We are Edmonton-based and happy to meet locally, but most consulting runs over video regardless of where the client is. We work with clients across Alberta and Canada.

What consulting clients say

4.9 / 5 across 21 Google reviews

★★★★★

Never before have we had more and more people coming to our social media account, signing up for our freebies and our summits and being interested in the services that we do have. I think simply because now our message aligned.

The Cleymans · Google review

Kat is such an excellent business mentor and web designer. She is awesome at explaining things and identifying areas you can improve your website and marketing to beef up business. She is also warm, funny, kind and easy to work with. Can’t say enough good things.

Laci B. · Google review

Kat is absolutely amazing. She is so encouraging, knowledgeable and open to sharing what she knows in her drive and passion to help business owners succeed. She thrives on gaining results for her clients and it shows.

Bree B. · Google review

Marketing consulting for owners who are done guessing